Small and medium size businesses are the backbone of all Pacific Island cultures – without them the economy would not survive or thrive. In this series I look at different ways in which we can grow and develop our small businesses sustainably.
In recent weeks I have looked at the importance of customers and other people to our businesses. A key aspect of sustainability is the relationships we build with others, especially our customers, our staff and our other supporters. Today my focus is still on the other people we need to help ensure business sustainability – friends and families – potentially your greatest supporters.